Adidas Vs Nike: Sneakers competition
This argument shouldn’t be a new one to the readers, just like Messi and C.Ronaldo are always compared, there is always a fight between Nike and Adidas and it will be talked about in this article.
Both of them are renowned brands and are the best at what they do. Nike has always been the king of sportswear and sneakers.
But, there has been a change in this scenario recently. Let’s dive deep into it and see what changed, our minds or the quality of these brands? And at the end of this Adidas vs Nike debate, who will reign supreme?
History of Adidas
To start with, Adidas is the largest sportswear manufacturer in Europe and the second-largest in the world after Nike. The company was started by Adolf Dassler. In 1924 his elder brother, Rudolf Dassler joined him and both opened “The Dassler Brothers Shoe factory”.
Adolf had a strong love for sports and not just one of them. Skiing, soccer, football and boxing were a few of his interests. Since he knew sports very well, he knew that every sport is different and that a sportsman faces difficulty because of the same shoes being used in different sports.
That is where his thought process began to make sports-oriented shoes that could improve the performances of athletes.
Later in 1949, both the brothers had a breakdown in their relationship. Adolf created Adidas and Rudolf built PUMA that became the biggest business rival for Adidas at that time.
Adidas was named after the first two initials of Adolf’s first name and the first three letters of his second [AD-DAS]. The logo for Adidas was selected on the basis of the special feature in their shoe. The three stripes were used as a shoe design on the company’s shoes and for better comfort.
History of Nike
Nike is an American multinational company that is the world’s largest athletic shoes and apparel manufacturer and supplier. In 2014, Nike was valued at $19 Million and thus it became the number one brand in the sports business.
Originally known as “Blue ribbon sports” it was founded by Bill Bowerman and Phill Knight who was a University of Oregon track athlete in 1964. Blue Ribbon Sports later became Nike in 1971. The name Nike was taken from the Greek goddess of victory called NIKE.
The company initially worked as a distributor for a Japanese Shoemaker Onitsuka Tiger. Bowerman made his first shoe for Otis Davis who later went on and won 2 Gold medals in the 1960 Summer Olympics. In the first year, Blue Ribbon Sports sold 1300 pair of Japanese running shoes and made a gross amount of $8000.
But by 1971, the relationship between Blue Ribbon Sports and Tiger was nearing an end. By then BRS was prepared with their very first line of shoes having the SWOOSH (designed by Carolyn Davidson). In 1977, the agency created its first advertisement called, “There is no finish line”. After that came “Just Do it” which debuted in 1988. Throughout the 1980s Nike expanded its product line to surround many sports regions all around the world.
NIKE VS ADIDAS
Over the years I have realised that Adidas puts quality over quantity. Customer satisfaction is important for them and probably this is the factor that made me cheat on Nike. Adidas in the past has talked to the athletes and made shoes according to their preferences and comfort.
Boost technology is an innovative cushion technology that uses TPU (Thermoplastic Polyurethane) that compresses under pressure. This compression helps in better shock absorption and instantly bounces back to its original form.
It is believed that the boost technology proffers a more consistent run because of the high energy return. Here are a few shoes by Adidas that made them a strong competitor for Nike:
So where did Nike go wrong?
Nike undoubtedly makes more business than Adidas. The shocking point for Nike was when Kanye West broke up with Nike and joined hands with Adidas. Well, he is not the only person to do that. James Harden was also lured by Adidas from Nike.
“We ain’t even gonna mention that other company no more, right?”
“We ain’t wearing that other company no more, right?” Kanye asked the crowd.
We all know which the other company is. It’s not like, it cannot be named. It doesn’t have a nose though.
In 2013, Kanye announced that he was leaving Nike and joining Adidas. According to him, Nike was not respecting him as a designer and was not giving him creative freedom.
He also said in one of his interviews that Nike wasn’t giving him the opportunity to grow and also that Nike is working off an old business model.